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Retail analytics market to reach $4.4B

According to recent studies, various sources of shrinkage such as theft, organised retail crime (OCR), fraud from supplier’s end, shoplifting and others caused an overall loss of around $112 Billion in 2012. Minimizing such monetary losses is one of the functionalities that the retail analytics solutions offer today. Thus, a number of Small and Medium Businesses (SMBs) and large enterprises are rapidly deploying data analytics tools that can provide effective prediction, analysis and reporting for alleviating shrink.

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