Basler rebrands to concentrate growth on core camera business

Ahrensburg, Germany

In the course of their strategic reorientation over the past two years, Basler have increasingly focused on their camera business. Alongside this repositioning, Basler AG's company logo, corporate design, and internet presence have been comprehensively revised and modernised.
Basler’s decision to concentrate more on its core camera business has resulted in significant growth and is reflected in the restructuring of the website. The new look of the home page stands out through its modern graphics, more comprehensive information service, and easier access to content. For instance, navigation was expanded so that access is not only possible via the standard product catalogue but also through the applications of the cameras.

In addition, there will be a complete new forum where customers can communicate with each other as well as with Basler employees. This will further develop modern, dialog-oriented communication following Basler AG’s introduction to the social media platform Facebook last August. “The Internet is an enormously important information channel for all target groups. Accordingly, we would like to offer customised content for the various target groups via our new website,” says Anke Wübbelmann, Head of Communications, about the web relaunch.

In order to continue to make Basler’s website more useful and attractive in the future, the team is already working on more new functions that will offer the visitor even more benefits.

Business News

The new A2000 is the first Spotter RF radar specifically designed for drone detection-and-defeat applications.

Presidential debate monitored for live aerial attacks

The U.S. Presidential Debate held on October 19th at the UNLV Thomas & Mack Center in Las Vegas, Nevada, was the first such debate monitored not only for ground threats but also aerial threats, by using Spotter RF’s new award-winning A2000 CSR created especially for monitoring low-flying UAVs (drones).

The U.S. Department of Homeland Security (DHS) deems presidential debates to be National Special Security Events (NSSE), as they may be a potential target for terrorism or other criminal activity.

Product News

Partnership brings new tethered drone technology

Industries, such as oil & gas, mining, military, governments and telecoms companies, have been seeking a solution that will enable their drones to overcome weak or nonexistent communication networks, bolster flight times, improve security, and scale their fleets. To address these issues, Rajant has entered into a partnership with UGCS to develop the Airmast Tethered Drone System, which includes UGCS’s ground-based command control software, Rajant’s latest innovation – the Breadcrumb drone module – and a tether system provided by Elistair. The Airmast Drone System was demonstrated at the 3rd annual Commercial UAV Show in London last week.

Business News

Hard Rock hotel upgrades security to safeguard celebs

With about 5,000 visitors circulating through its facilities every day, the Hard Rock Hotel in Riviera Maya needed to strengthen its video surveillance system. The Hard Rock Hotel in Riviera Maya receives celebrities from all over the world, including couples celebrating anniversaries and families enjoying their vacation. The property covers 37 hectares and can host up to 3,800 guests in its 1,264 bedrooms. Additionally, several events are held at the hotel, from concerts to private celebrations, making the hotel a very crowded place.

Business News

Image copyright: Rasmus Höglund / Infracontrol

Infracontrol & Sensit control traffic access at key port

The Port of Gothenburg has created a new common entrance for truck traffic called Port Entry. The aim is to provide a better reception and a more efficient flow of traffic through the harbour. To create a smooth traffic flow and make it easier for drivers to park their trucks, the parking management system of Infracontrol has been implemented. Nedap’s Sensit installed at the parking bays in combination with a dynamic sign guide drivers to an available parking bay.

Product Suppliers
Back to top