SecurityWorldHotel

23/11/2011

Basler rebrands to concentrate growth on core camera business

In the course of their strategic reorientation over the past two years, Basler have increasingly focused on their camera business. Alongside this repositioning, Basler AG's company logo, corporate design, and internet presence have been comprehensively revised and modernised.
Basler’s decision to concentrate more on its core camera business has resulted in significant growth and is reflected in the restructuring of the website. The new look of the home page stands out through its modern graphics, more comprehensive information service, and easier access to content. For instance, navigation was expanded so that access is not only possible via the standard product catalogue but also through the applications of the cameras.

In addition, there will be a complete new forum where customers can communicate with each other as well as with Basler employees. This will further develop modern, dialog-oriented communication following Basler AG’s introduction to the social media platform Facebook last August. “The Internet is an enormously important information channel for all target groups. Accordingly, we would like to offer customised content for the various target groups via our new website,” says Anke Wübbelmann, Head of Communications, about the web relaunch.

In order to continue to make Basler’s website more useful and attractive in the future, the team is already working on more new functions that will offer the visitor even more benefits.

Business News

HID completes gesture technology pilot

HID has completed its second successful mobile access control pilot with RFI Communications & Security Systems at Netflix, the world's leading Internet subscription service for enjoying TV series and films.  For the latest project, pilot participants used the HID Mobile Access solution on a variety of Samsung and Apple smartphones with  Bluetooth Smart communications channels, and utilised HID Global’s patented “Twist and Go” gesture technology as a new, more convenient way to open doors.

Business News

Over 100 Brazilian cities deploy Dahua

Brazil, the fifth largest country in the world, is known for its vitality and passion. As a member of the BRIC countries, it has become one of the fastest growing major economies. The country is now the home to more and more international events, not to mention that Brazil is one of the dream destinations to tourists from all around the world. However, all the signs that demonstrate its strength and ever-lasting development also lead to a reality — this fast urbanisation and expansion brings security issues, so how to deal with them is a question laid before the authorities.

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