SecurityWorldMarket

16/07/2017

Securitas debuts global rebrand & concept sharing

Stockholm, Sweden

Securitas has launched Securitas Future Lab on the web, where it will publish a collection of the best ideas and new concepts from its global organisation. Over the coming months Securitas is also updating its brand concept and visual design worldwide to a more modern, bold and vivid look.

Security is changing and so is Securitas. The company aims to change to better serve its customers and innovate to put technology to the best use possible. This also means opening up, putting their innovation on the outside instead of the inside, and showcasing ideas rather than hiding them away.

This is the premise behind the creation of the online resource, Securitas Future Lab - designed to illustrate a collection of the best thinking and new concepts from every corner of Securitas’ global organisation. Some of these ideas and concepts already exist, while others are still in their infancy. The company says that it wants to share its ideas with the world, with customers, partners and the industry at large, in the belief that ideas will always grow and improve when they are shared and discussed.

Securitas intends to regularly publish new ideas and stories on the Future Lab website, which will be open for subscription. To start with, the organisation has published stories about the security officer of tomorrow and how technology will positively affect the important work a security officer is doing. There are also stories about how drones can support the security services delivered to customers.


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