According to the company, the theme captures the spirit of exceptional customer service, with Traka employees each demonstrating common behaviours through 5 ‘pillars’ echoed throughout its global business. Truthful, Responsive, Approachable, Kind and Accurate - TRAKA - these are the five pillars forming the basis for the team strategy.

This customer-centric approach reflects the core focus of Traka's business; putting every customer first. From the moment they place an order through to the installation and aftercare, the customer must receive a consistent level of care.

Says Tom Smith, Head of Business – Traka UK: “The outlook is optimistic for the security industry in the remaining quarters of 2024. The key to success, we believe, is not only building on partnerships and closer collaborations but also ensuring we commit to providing customers with quality solutions that meet their exact business needs.

“Traka delivers great service at every step of the customer project, from concept to completion to aftercare. Through active listening, our employees develop a full understanding of our customers’ requirements and we can respond quickly. Great service underpins Traka’s complete business and captures our dedication to delivering exceptional experiences and maintaining strong, positive relationships.”

Traka uses its extensive sector expertise to understand customers’ bespoke security requirements and integrates the latest innovative technology to streamline operations through asset management across a full range of business sectors.

Matt Gregg, UK Sales Manager, concludes: “At Traka, our goal is to create long-term relationships with every customer. This is based on our ability to ensure "Great Service Delivers", which goes way beyond products. Our pledge for 2024 encompasses our customer-centric strategy, enabling us to deliver to exceed expectations every single day and provide full-scale solutions alongside dedicated support at every step of the process."