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30/03/2012

AMG-Panogenics and I3 International enter strategic partnership

AMG-Panogenics, the British manufacturer of sophisticated 5 megapixel camera solutions has entered a strategic OEM agreement with Canadian based I3 International. Under the new agreement I3 will integrate Panocam360 into their market leading SRX Pro video management system.
Executive VP of Sales and Marketing, Vy Hoang of i3 international says, “IP video is generally considered a tough industry. There are a lot of camera products on the market and to some extent you could say that IP video has moved into the ‘commodity space’. However, product quality is often an issue, and we conducted extensive research before selecting Panocam360.

There were a number of reasons why we have chosen to work with AMG-Panogenics. First and foremost we’re impressed with the robust quality of the camera and especially with the on-board dewarping facility which is very clean and easy to use. The software development kit (SDK) which is supplied by AMG-Panogenics is also very comprehensive and easy to work with in terms of integration into our own software.

We have a large market in the retail sector in particular where companies increasingly want to track people’s walking patterns in the store as well as other behavioural activities. Normally, you would need 3-4 cameras to track a person’s movements down the aisles. This can now be done with a single Panocam360 mounted in the ceiling for a birds-eye view. The camera allows for up to 14 live panoramic and ePTZ streams whilst simultaneously allowing us to record the full scene. This is very important in terms of the subsequent efficiency studies we conduct in terms of how people are moving and how we track their movements into our analytics.

If we mount a second camera at the entrance, we’ll be able to track customers from entering the store, in some cases even from when they park their car, follow their route around the store and back out again with just 2 cameras. We also foresee applications in schools, where a single camera mounted in a hallway junction can cover the hallways leading off in other directions.

Furthermore there are several applications in other government facilities in the pipeline. Already now we also have requests to showcase the camera integrated with our video management system in Mexico and other Latin American markets, so we definitely see a unique market for the product.”

CTO of AMG-Panogenics, David Myers says, “i3 has a fantastic platform for bringing the Panocam360 to market. They are a world renowned organisation with a vast global network of partners, integrators and dealers throughout the world. The company is dedicated to supplying technologically advanced security solutions and their focus on quality and customer service matches the ethos AMG-Panogenics works with. I have no doubt that i3 will find a number of interesting projects where Panocam360 will add value and save costs and we’re looking forward to a fruitful relationship over the coming years.”

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